Estimates that disappear
You send the quote. They go quiet. One follow-up. Nothing. The job goes to someone cheaper — even though your work is better.
Competing on price
Every prospect asks "can you do it cheaper?" and too often you say yes. You're discounting your way out of margin you've already earned.
No visibility into the pipeline
You don't know if next month is going to be great or dead until it's already here. There's no system — just gut feel and hope.
Revenue stuck at a ceiling
You're working hard but not growing. The business depends entirely on you, and you can't scale what you can't hand off.
Sound Familiar?
Great at the work. Losing on the sale.
Most Florida service business owners don't have a lead problem. They have a sales process problem. Here's what that looks like.
How we work together
Pick your starting point.
Every engagement starts with a conversation. Most clients begin with the Sales Audit — then we build from there based on where you are today and where you want to be tomorrow.
Sales Audit
60-minute diagnostic session. We find exactly where your sales process is leaking revenue and hand you a written Revenue Gap Report.
Revenue Builder Sales Tracker
A complete annual sales system — SMART planning, daily activity tracking, pipeline visibility, and a full-year performance dashboard.
Sales Jumpstart — 1:1 Coaching
3-month private coaching. Custom scripts, live role play practice, monthly pipeline review, and the tracker included.
Real Results
The Problem
No sales accountability. Unclear margin tracking. Wrong target market. Revenue was unpredictable and the team had no visibility into what was working.
What We Built
Conducted a full sales audit. Created a business cadence with daily activity tracking. Retooled the bid board to reflect margin and utilization. Realigned the target market to highest-margin products — Envelope Systems over Steel Structures.
The Outcome
Two major wins in the first 90 days. Accurate forecasting capability installed. The team could finally see their pipeline and manage it with confidence.
$50M construction company. 90 days. $20M won.
Here's exactly what we built and what happened.
20M
Envelope project — won in 90 days
5M
Envelope project — won in 90 days
Results that speak for themselves.
"Our leadership team now approaches new opportunities with significantly greater confidence. We are better equipped to forecast revenue impact, allocate resources responsibly, and avoid engagements that introduce unnecessary risk."
Mike Goss, CEO
Blind Industries & Services of Maryland
"Tim delivered meaningful operational improvements at a time when our organization was experiencing leadership strain, decision bottlenecks, and process inefficiencies. The engagement produced immediate benefits."
Jennifer Gauthier, CEO
Lead4Life, Inc.
"Tim's detailed approach and strategic insights helped me uncover key gaps in my business and develop a clear roadmap for growth. I highly recommend Trade Revenue Co. to any business leader looking to build a strong foundation for long-term success."
Daniel Elacqua, CEO
Strategico Consultants
Get to
Know Me
Tim Alvarez has spent his career doing one thing: building sales systems that actually work for small and mid-sized businesses. With over 20 years of hands-on experience across startups and growing companies — from technology and managed services to construction and nonprofits — Tim has consistently turned undisciplined sales processes into predictable revenue engines. He's built and led sales teams who have consistently over-achieved, has closed multi-million dollar opportunities and helped a $50M construction firm install the pipeline visibility and accountability systems needed to win $25M in new contracts in under 90 days. Tim isn't a corporate trainer recycling playbooks written for Fortune 500s — he's worked in the trenches of the same businesses his clients run, which means the strategies he brings are practical, proven, and built to stick. Trade Revenue Co. exists because most trade and service business owners are world-class at their craft and undertrained on the sale — and Tim built this to fix that.